| Summary: | 碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === In recent years, with the mobile phones combining with the operating systems, mobile phones are not only for calling; therefore, smart phones become so popular that makes many cell phone sellers began to pay more attention on smart phones business. Although many research before evaluated the relationship between users’ satisfaction and m-commerce application, there’s a gap for exploring how the smart phone’s quality, system quality, information quality and interface design quality affect customers’ perceived value and satisfaction. Our research is based on DeLone and McLean’s Information System Success Model and “The respecified e-commerce systems success model” which Wang addressed in 2008. We evaluated how the system value, information value and interface design value affect satisfaction and perceived value. Also we explored whether these three qualities through customer satisfaction and perceived value affect post-purchased intention and switching intention.
The result in our research shows that the system quality, information quality and interface design quality positively affect the perceived value; and both system quality and interface design positively affect customer satisfaction. However, information quality do not have significant linkage to customer satisfaction. Besides, perceived value will affect customers’post-purchased intention, at the same time, it decrease the switching intention. Customers’ satisfaction will affect customers’ post-purchased intention, but it doesn’t have a significant effect on switching intention. Finally, according to the result of this research, we provided some practical and managerial implications and advices for future research.
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