The key factors affecting consumer behavioral intention－take case of online bookstore
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === This study is to explore key factors which influence consumer behavioral intention, the case of online bookstore. The study is to develop operationalized online service quality constructs, and analyze their relationships with trust and behavioral intention...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/19368724263626995119 |