A Study on the Influence of Share of Wallet：The Case of Bookstore and e-Bookstore
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === Due to the common usage of the Internet around the world, E-commerce transaction has become one of the world’s major marketing channels. Under this circumstance, many physical store owners turn to join the Virtual Network Market. For the consumers, the ph...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01181481372028436706 |