The role of fit between enterprise characteristics and strategies

• Main Authors: Yen-Ru Juang, 莊燕如
• Other Authors: Yen-Ming Chen
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/06862909308326288115

碩士 === 國立高雄第一科技大學 === 運籌管理研究所 === 99 === This paper examines the role of fitness between the characteristics and the strategies of enterprises, and their influences on firm performance. In this study, the enterprise characteristics are divided into two types: conservative and positive. The operational strategies was categorized into cost leadership strategies and positive differential strategies. The result was obtained by content analysis and calculating Euclidean distance. It shows that conservative firms pursuing cost leadership strategy acquires better profit than conservative firms pursuing differentiation strategy does, and positive firms pursuing differentiation strategy acquire better profit than positive firms pursuing cost leadership strategy. It means that enterprises will achieve better performance when their characteristics and strategy are matched. In order to observe the influence of fit between characteristics and strategy on firm performance, total assets is used as adjustment variables in this study. Here are three models: total asset, large enterprises, and small enterprises. The results are not significant in the model of total assets and large enterprises. However, in the model of small enterprises, the R- squared is 47.8% and P-value is significant. According to the results of comparing the asset sizes of enterprises, the small enterprises model shows better manifestation as long as their characteristics and strategies are matched. The processes of business operations are influenced by external economical factors. Because resources are limited, choices of strategies should be made judiciously. Besides, strategic implementation plays a critical role on firm performance （Gyampah & Acquaah，2008）. Therefore, the firm, firstly, must know what their characteristics and capabilities are, and then, select the strategies carefully and executed them thoroughly.