A Study of The Factors Affecting Satisfaction on Online Group-Buying Behavior

碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 99 === Group-buying has become more and more popular in recent years, the market of online group-buying also boomed. Many scholars have devoted in the study of group-buying behavior, but there are few studies examined them in the view of social environment factor or...

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Bibliographic Details
Main Authors: Yu-chen He, 何育臣
Other Authors: Meng-hsiang Hsu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/49644760962882870570

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