Reinforcing Private Brand Competitiveness through Co-Branding: Consumer Perception and Demand
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 99 === Co-branding is an increasingly popular method retailers use in an attempt to transfer the positive associations of the partner (national) brands to their private label products. This study examines the effects of brand equity and store image from the const...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50234729393072250878 |