The Effects of Family Ownership and Family Involvement on Product Diversification

• Main Authors: Thung Fuh, 吳聰富
• Other Authors: Hsiang Lan Chen
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/61912723087557415994

碩士 === 國立高雄第一科技大學 === 財務管理研究所 === 99 === This study focuses on the relationship between family ownership and family involvement and the extent of product diversification in business operations. The result shows that both of family ownership and family involvement have positive effect on the extent of product diversification, indicating the higher the shareholding ratio of family members, both for reducing risk and for business continuity, the more support for the product diversification strategy; the more family involvement, meaning family members as directors, for the benefit of individual, family, and company, the more support for product diversification decision.