The Influence of Risk Perception of Auto Third-Party Liability Insurance on the Purchasing Decision

碩士 === 國立高雄第一科技大學 === 風險管理與保險研究所 === 99 === ABSTRACT This research explored the relationship between risk perception and purchasing decision of the Auto Third-Party Liability Insurance. We also applied multivariate analysis to discuss the effects of both risk perception and basis population to purch...

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Bibliographic Details
Main Authors: Jui-hua ChangChien, 張簡瑞華
Other Authors: Pai-lung Chou
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/00401378760693649470

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