Using the method of fuzzy AHP to contruct the brand system
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 99 === In order to maintain the business continuity, enterprises adopt the customer-oriented marketing tools to obtain profit. For instance, building the brand strategy and planning the pricing decisions are generally used for attracting the consumers to purchase. B...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99285496809090285102 |