| Summary: | 碩士 === 高雄餐旅大學 === 旅遊管理研究所 === 99 === Based on the results of demand of wellness accommodation services for older adults at the first year, combined with the core concept of the “European Foundation for Quality Management” (EFQM) model, the study was to explore the present situation of wellness hotel services and facilities as well as the planning and willingness of the construction of wellness hotels in the future. Semi-structured interviews were conducted with 14 general managers from the international tourism hotels, tourism hotels, and resorts.
The results of this study derived two key constructs: (a) "Hotel Business Profile," including the leadership principles, development strategy, human resource management, implementation process, relationship of resources, customer development, staff identity, and key performance indicators, and (b) "Future Planning of Wellness Hotels for Older Adults," including the provision of wellness services and wellness facilities, uncertain target markets, worries toward development, and highly willingness for development.
The study results demonstrated that the hospitality industry has highly recognized the increasing trend of future travel market of older adults and provided diverse wellness services and facilities. The findings of the study may have implications for the hospitality industry in providing wellness services and facilities and targeting the “maturing markets.”
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