Summary: | 碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 99 === The purpose of the study intends to explore the travel motivation, cultural identity, and constraints of travel affect female immigrants’ domestic travel intentions. Quantitative methods will be adopted. Female immigrants came from Vietnam will be the research object. We choose the largest number of Vietnamese female immigrants in five counties, use convenience sampling random sampling. 254 valid samples were collected, the effective sample rate was 90%. Results of analysis are as follows:
(1) The demographics of immigrants impact on travel intentions including: capacity of Chinese listening and spoken Chinese, personal monthly income, number of children, and participating in association. (2) The demographics of immigrants and cultural identity, travel are significant differences. Time of residence in Taiwan, personal monthly income, and number of children impact on travel motivation. Getting identification have an impact on travel constraints. (3) Immigrants’ cultural identity and travel motivation were not correlated with immigrants’ domestic travel intention. Immigrants’ constraints of travel were negative related with immigrants’ domestic travel intention.
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