A Study on the Relationship among Green Tourism Experience, Travel Image and Travel Attitude－A Case of Siraya National Scenic Area

• Main Authors: Li-Ying Chang, 張儷瀛
• Other Authors: Tang-Chung Kan
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/87916973468560961774

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 99 === The rapid development of 6Ttourism activities had an impact on the environment6T6T. To solve the problem, ‘green tourism’ was became an important issue. Tourism Bureau, Republic of China promoted green tourism in a top priority, and Siraya National Scenic Area also actively drove other related practices to response environmental issues. The purpose of this case study was to realize development of green tourism in Siraya National Scenic Area, and to examine the relationship of travel image and travel attitude after visitors experienced green tourism. The sample of this study was visitors in Siraya National Scenic Area, and this study was using quantitative methods which was questionnaire surveyed and convenience sampled. Then this study recalled 383 vaild questionnaires. Confirmatory Factor Analysis, ANOVA, Linear Structure Relation Model（LISREL）were used to a8T8Tnalysis data. The results of this study showed that：（1）There were significant differences between green tourism experience, travel image, travel attitude and demographic variables among visitors. （2）Green tourism experience were positively related to travel image and travel attitude among visitors. （3）Travel image weren’t related to travel attitude among visitors. The result of this study can be used as a reference for government and related agencies to promote green tourism in other place.