| Summary: | 碩士 === 高雄餐旅大學 === 旅遊管理研究所在職專班 === 99 === For the international tourist hotel services industries, innovation is the key factor of competitive advantage (Windrum & Tomlinson, 1999), the face of future technological, mar-ket and a new era of paradigm shifts in order to be innovative on whether or not the amount of resources has become a competitive of the key factors. For service industries, competition intensity and technological change, the impact on the enterprise''s market position. Drucker''s famous quote, "Innovation is not destroyed " has point out the importance of innovation(Shih, 2000). Want to sustainable development, the only constant innovation and enhance competi-tiveness of enterprises is an important way to achieve competitive advantage. Miller (1990) point that enterprise do not engage in research and development will lead to eliminated and the market will be taken by other creative competitors. Innovation enables companies to quickly improve productivity. Drucker repeatedly stressed: invention, innovation and entre-preneurship are the only way to maintain a competitive advantage. Initially Hotels introduce "housekeeping" to Taiwan, but in order to compete in today''s service innovation the butler service to their hotel instead. It comes from the innovative research and development services. Butler service has old history in foreign countries especially in Europe. Their service is has a high status people, billionaires, there are celebrities, with politicians, officials and aristocrats. Today, the butler service has entered the high-level ranks hotel and service department of feeding live guests. Resource based s are the foundation for the enterprise and the basic core of strategy thinking. It also is the ideology of process re-build and link the competitive ad-vantage of enterprise decision-making, and even the organizational changing , the develop-ment and maintenance of the core or key is its focus.
Therefore, this study from the resource based view of the general service and butler ser-vice innovation in the hotel industry which activities. First, this study first conducted inter-views method with hotel industry experts to find out innovative perspectives. Further step, the AHP questionnaire surveys are conducted and make an investigation of hotels for service in-novation situation. This study try to get a better understand the importance of service innova-tion and butler activities on the hotel industry and to find out how to fit service innovation and butler activities into hotel’s business activities. The following conclusions:
First, the hotel industry are now more focus on how to develop service innovation and mar-keting techniques to sell out their products, which can be the two dimensions services and marketing. And these two dimensions are the most important consideration for the interna-tional tourist hotel industry in their choice of innovation activities.
Second, in the limited resources situation, technology and product innovation dimensions are not priority consideration to innovation for an international tourist hotel, because the product and technology updates are significant cost expenditures. Only low cost of service innovation is now the focus of international tourist hotels.
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