A Study of Consumer Involvement on Satisfaction Index Model -The Case of 3C Products

碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 100 === In consumer involvement existing literature, the issues of research most focus on「Product Involvement」,「Purchase Involvement」and「Advertising Involvement」;Since the advent of information technology society, consumers buy the place has not only limited to...

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Bibliographic Details
Main Authors: Yi-Chun Lien, 連逸峻
Other Authors: Feng-Jenq Lin
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/59938404292683299537

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