| Summary: | 碩士 === 南華大學 === 非營利事業管理學系碩士班 === 99 === The study explored various determinants influencing fundraising campaign revenue in nonprofit organizations. Samples were selected from fundraising campaigns conducted by nonprofit organizations in Taiwan from 2008 to 2009 and further categorized into three types. Through secondary data and the Chi-square test, this study investigated the effect of organizational characteristics, environmental features, and fundraising strategies on fundraising campaign revenue in nonprofit organizations. Research findings showed that variables such as organization type, professional fundraising staff, United Way grant, announcing strategies and continuous projects have significant influence on fundraising campaign revenue across three types of samples. Furthermore, among the three types of samples, two types were significantly influenced by organizational location, project features, single-site fundraising, and fundraising periods. However, only one type was significantly influenced by organizational age and scope of organizational operation. Other factors did not have significant influence.
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