A Study of Promoting Community Industry by An NPO-A Case Study of Hua--shan community development association

• Main Authors: Shao-ling Chang, 張少齡
• Other Authors: Duu-cheng Fuh
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/80963481180672009948

碩士 === 南華大學 === 非營利事業管理學系碩士班 === 99 === 　　Hua-shan, an unknown village in the mountains, went through the damage of 921 earthquake and mudslides before. To rebuild local residents’ lives, the Community Development Association led residents to devote themselves to this reconstruction. The Community Development Association proposed the idea of operating coffee industry, and flourishing accommodation, catering and recreation industry. With residents’ wholehearted dedication and constant support of government, Hua-shan Community finally has been reborn. 　 　　From scratch and from distrust to admiration of residents, the Community faced difficulties and setbacks. At the beginning, in order to increase the popularity of Hua-shan and create business opportunities, the Community assisted and guided people to develop recreation industry. Since 2001, the recreation industry has been growing. In 2003, the first Taiwan Coffee Festival was held. Due to media reports, “Gu-keng Hua-shan” sensationally became the origin of Taiwan coffee. When tourists come to drink “authentic” Taiwan coffee, and enjoy the scenery in Hua-shan, recreation industry will thrives in the meantime. 　 　　Hua-shan Community was successfully transferred from first level industry to third level industry. This success is credited by the Community Development Association. The Community indicates that if people expect Hua-shan to be managed sustainably, all they can do is to respect the natural ecology and traditional industry, since they both are Hua-shan’s features, the core values