A Study on the Relationships among Mainland China Tourists''Destination Image, Satisfaction, Behavioral intention in Alimountain
碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 99 === This study is to explore the relationship among Mainland China Tourists’ positive and negative image of tourism destination to Mt. Alishan, satisfaction and behavior intention by means of literature review and questionaire survey. The tourism destination inte...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21516699801636676070 |