Companies support racing events for product placement--for example, the scooter racing of Taiwan
碩士 === 南華大學 === 國際暨大陸事務學系亞太研究所碩士班 === 99 === The corporate sponsorship of sports marketing has become an inevitable trend, and the corporate and sporting events will require long-term relationship between business and culture, which dominated sports sponsorship, consumer attitude is seriously. Par...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97450298699252384776 |