Research on the Relation of Blogger''s Interaction,Trust and Involvement

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 99 ===   Nowadays, marketing activities are substantially increasing through blogs; meanwhile, it is also the current mainstream phenomenon and one of the future trends. According to the statistics, it shows that consumer still lack of confidence on online shopping....

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Bibliographic Details
Main Authors: Chen-yao Chao, 趙振堯
Other Authors: Wei-shang Fan
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/36621589234089278387