The Effect of Involvement, Network Security, Perceived Ease of Use, Perceived Value and Attitude toward Using to Intention of Use--A Case Study of Cloud Computing

• Main Authors: Wei-chien Hung, 洪偉倩
• Other Authors: Hsin-kuang Chi
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/76051301640704506054

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 99 === 　　Following the high speed development of science and technology and the high popularity of Internet service, people are more relying on Internet service. Thus, Cloud Computing is invented to make users to access Internet service more efficiently. However, using this new technology is without risk. 　 　　The study aims at Cloud Computing user of Network security, Perceived Ease of Use, Perceived Value, Attitude toward Using and Intention of Use to explore. Totally the study dispatched 380 copies of questionnaires, and 323 copies were valid. The effective response rate is 85%. Study the assumption relation in the model by the Structural Equation Modeling identification. 　 　　The result of the study are as follows: 1. Network security, Perceived ease of use and Attitude toward using are significant and positive effect to Intention of use, 2. Perceived value has a negative influence to Intention of use, 3. Attitude toward using has a partial mediating effect for Perceived ease of use and Intention of use, 4. Attitude toward using has a partial mediating effect between Perceived value and Intention of use, and, 5. Attitude toward using have no meditating effect between Network security and Intention of use.