Pursuing the dream of total freedom:The rhetorical strategy of multi-level marketing company

碩士 === 南華大學 === 傳播學系碩士班 === 99 ===   In recent years, "multi-level marketing" is very popular in Taiwan. In this study, The rhetorical strategy of "Amagram" is analyzed through Neo-Aristotelian Criticism . "Amway" is an important multi-level marketing company of the wor...

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Bibliographic Details
Main Authors: Chih-ting Peng, 彭智廷
Other Authors: Hong-pin Tsai
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/65638510331952117002