Strategic Management of Small Performance Halls--A perspective Based on Kaohsiung Music Center

• Main Authors: Mei-man Lai, 賴美滿
• Other Authors: Kuang-chu Wei
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/04582966590770637510

碩士 === 南華大學 === 建築與景觀學系環境藝術碩士班 === 99 === 　　In the past two decades, the rapidly economic development in Taiwan has changed people''s living habits. The cultural and art performance participation is one of the index out of all of these changes. The performance hall has become an unavoidable issue, once the performance participation is thriving. A performance hall is not satisfied enough with just a stage which can hold the performance. A performance hall is a plateform to facilitate the performing arts, and it also plays a key role in resolving weither the performance goes sccussfully or not. Many small performance halls are booming one after the other as the demand is increasing, and those are either privated owned or public funded, the quality of them is also not levelized. If it takes its own responsibility for its own profit and losses, most of the hall are all facing the management problem. Although most of the public funded hall have outsourced, the first issue they may have to face at is the business "turnover rate". 　 　　Above all, this research is to discuss the following issues of small performance halls: basic condition of the hall, charging rate, services, programme specialty and the marketing strategy. Several cases study will be taken out, which are including such as, "legacy Taipei", "China Times Exhibition and Performing Arts Centre", "Liberty Square Convention Centre", "The Wall", "Eslite Events Development and Management Centre", "Tainanjen Show Factory", "Dance Forum: Crown Theatre", etc…. After the cases analysis, following by a focus group interview methodology on professionals, managers and administrators to conclude a further analysis, Nevertheless, the author has focused on the study of Kaohsiung Music Centre, a further case study has also been taken out on it. To summarise the said three data and sources above has come up a draft management strategy, which has been also evaluated by 15 professionals and proved, it as a possible scheme could be referenced and practice by all the mangers of the small performance halls.