A Study on Participation Movitation and Satisfaction of Information Product Consumers － a Case of “Baseball Online” Online Game

• Main Authors: Chia-Chien Wen, 温家謙
• Other Authors: Le-Hui Chen
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/14072358384078749759

碩士 === 國防大學管理學院 === 資訊管理學系 === 99 === Discussing the Internet usage, online game users are over 40.6% in our country; although economic is downturn, the revenue of online game still can gain 12 billion NT dollars. However, not all online games can get profits. This situation shows that the trend of casual online games is still thriving. Lightweight online games base on easy play demand to attract players; therefore, in the future, a new online game should adopt a differential positioning as its important market strategy. This study will focus on the issue that how to increase online game installations with players. The “Baseball Online” is the study case in this study; we try to discuss the operation model of its vendor from viewpoints of game users. The study results might find the related factors about motivation and satisfaction of game users and give online game venders some suggestion to enhance user satisfaction at their online game products. This study adopts a questionnaire methodology. We put the study questionnaire over the Internet and disseminate this questionnaire message in the “Baseball Online” game forum of each famous website. We withdraw the user questionnaires by emails. This study uses SPSS as the statistic analysis tool. This study finishes some descriptive statistics analysis and correlation analysis about users’ participation motivation and satisfaction, scale reliability analysis, and differentiation analysis. The analysis results test the hypotheses in this study and show that there exists positive correlations between the participation motivation variables and satisfaction variables.