A Study of the Money Attitude and Consumer Behavior of Upper-Grade Elementary School Students in Hualien County

• Main Authors: Mei-Hui Yeh, 葉美慧
• Other Authors: Chin-Sheng Liang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/48770173809223785862

碩士 === 國立東華大學 === 教育行政與管理學系 === 99 === This study aims to explore Hualien elementary schools students’ money attitude and their consumer behavior. A questionnaire, titled “Elementary 5th and 6th graders’ Money Attitude and Consumer Behavior”, is used as the main research method. The major participants are 5th and 6th graders who are currently studying at national elementary schools in Hualien. Through stratified cluster sampling, a total of 466 valid questionnaires were obtained and further analyzed using descriptive statistics methods, such as t-test, ANOVA analysis, and multiple regression analysis. The findings are as follows: 1.The degree of elementary school students’ money-attitude acceptance is 2.40 out of four point scale, which achieves the moderate level. The “Budget Action” is highly recognized. 2.Elementary school students’ money attitude is significantly different in accordance with their gender, grade, ethnicity, amount of allowance and saving habit. 3.The degree of elementary school students’ consumer-behavior acceptance is 2.04, which is at the moderate level. The “Show-off Type” is highly recognized. 4.Elementary school students’ consumer behavior is significantly different according to their gender, grade, ethnicity, saving behavior and socio-economic status. 5.Their money attitude is significantly correlated with their consumer behavior. 6.Elementary school students’ attitude toward to money can predict their consumer behavior. Based on the findings, several recommendations are proposed as reference for family and school education in order to promote economic education in Taiwan.