The influences of human capital and organization form on new product development performance in fashion industry

• Main Authors: Ya-Ju Cheng, 鄭雅如
• Other Authors: Hsin-Min Hung
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/21274006242413075069

碩士 === 國立東華大學 === 國際企業學系 === 99 === Enterprise’s distinctive core competency is beneficial to its new product development performance. A company’s new product development (NPD) capacity is the key factor for survival and growth in rapid changing industry. The fashion industry is characterized by rapid change and competitive market where product life cycles are short, so the firms need to pay attention to new product development. Although few studies dealt with the performance measures of apparel products, literature on apparel product has not given definite research attention to what factors may influence new product development performance in fashion firm. The paper aims to explore how human capital and organization form influence new product development performance by case study. This study will collect and analyze the history and business models of large well-known brands, Hermes, LV, Prada and Gucci in the fashion industry. The finding indicates that the human capital and organization form have positive impacts on new product development performance. Furthermore, human capital will interact with organization form to have a significant positive effect on NPD performance.