| Summary: | 碩士 === 國立東華大學 === 國際企業學系 === 99 === In the past, Taiwan takes the SMEs as industrial structure primarily, along with the industrial promotion, the economical state transformed gradually by the group enterprises primarily. Facing the economic globalization and region conformity time’s on coming, to promote Taiwan business groups to enter the emerging mainland China market to increase the competitive advantage, but the entry model choice of international companies looking to overseas market development will have different effects. Therefore this research tries to take Taiwan business groups as the object of study, and uses the business management factors for the moderator variable to discuss the correlation between entry mode and performance.
This research uses the correlation analysis and the multiple regression analysis under the influence of the business management factors for moderator variables (for example: the foreign investment experience and the business group size), the result discover that business groups to take the entry mode by Wholly Owned Subsidiary in the performance of finance and the non-finance are better than take the entry mode by Joint Venture; and the business management factors will strengthen the relationships both. This research suggest that more rich experience in overseas investment groups will choose powerfully entry mode, and the bigger size of business groups will give powerful support when a subsidiary enters the overseas market.
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