A Study on Positive Customer-to-Customer Interaction: An Example of Carrefour in Taiwan

• Main Authors: Ding-Long Wu, 吳定隆
• Other Authors: Cedric Hsi-Jui Wu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/99979974109546127857

碩士 === 國立東華大學 === 企業管理學系 === 99 === According to Moore, Moore and Capella（2005）that during the time, the scant research produced concerning customer to customer interactions (hereafter referred to as CCI) has evolved from the haphazard reporting of anecdotal evidence, so there are less evidence of research data. The aims of this study is using positive customer to customer interaction, and discusses the influence and effect of different facets of individual and organizational factors upon the customer to customer interaction. This study chooses the customers of Carrefour in Taiwan as subjects, researches empirically about possible factors influencing positive customer to customer interaction, and uses structural equation modeling (SEM) to verify and explain the relationship between each construct. After studying, we have following conclusions.