The Influence of Perceived Risks, Information Richness, Perceived Ease of Use, and Perceived Usefulness on the Attitude of Ordering Organic Agriculture Products Online
碩士 === 國立東華大學 === 企業管理學系 === 99 === Due to the fact that environmentalism has risen, organic agriculture has caught on with much attention amongst consumers. In Taiwan, the reasons why consumers decline to buy organic food are its inaccessibility and high pricing. Online shopping’s convenience,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30137910015269390360 |