Summary: | 碩士 === 國立東華大學 === 公共行政研究所 === 99 === A case study of the Cisingtan coastal bikeway of Hualien has been completed by using the method of collecting questionnaires which designed for analyzing the user’s background attribute, traveling basic document and plan intention with concerning the relationship for their willingness to pay. Evaluating the economic benefits of the Cisingtan coastal bikeway of Hualien by using contingent valuation method has also been discussed?The thesis concluded with suggestions to management strategy for future sightseeing development. The research results show:
1. The users’ planning intention of amusement and rest resources are average points above 4.18. It indicates the majority users agree present amusement and rest resources plan.
2. the related results of the background attribute and the planning intention shows:the factor one is sightseeing trip to influence of place development, The other factor is the cognition of amusement and rest resources of users. These are positive with income and occupation. The willing to pay is positive with the user’s education, age, income, but the bequest value is negative with user’s travel type.
3. The majority users’ think common resource is free and not willing to pay money. The average of use value is 86.03 dollars; the average of bequest value is 102.29 dollars.
4. The high education degree and high income person they are the more money they want to pay. The willingness to pay of the Cisingtan coastal bikeway of Hualien: use value is NT 85.847, bequest value is NT102.064, to sum up, the Green Island recreation resource worth 122,006,187 dollars.
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