The Relationships between Korean Drama Spot Placement Effects and Purchase Intention- A Case Study of Travel Product.
碩士 === 國立嘉義大學 === 觀光休閒管理研究所 === 99 === When execute Spot Placement, we need to consider three aspects. They are spots which are placed, consumers, and characters. This research was trying to explain the deducing process how Spot Placement influence consumer’s attitudes. And we applied the Balance Th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16546055391346286439 |