Can Luck Be Contagious? The Effects of Superstition on Consumer Behavior's Risk Taking
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 99 === Superstition an d lucky are known for everyone in daily life. For example: people are used to take some lucky stuff with themselves because it could bring the lucky, pass the test, interview or love. Therefore, regardless of the East and West, many people wo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/27272503434148952465 |