The Effects of Online Shopping Site Sales Promotion on The Benefits of Sales Promotions, Perceived Value and Purchase Intention − Moderating Effect for the Timing of Sales Promotion
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 99 === In recent years, the Internet grows up rapidly, more and more consumers using the online shopping site. The main reason is that the prices of the network are more favorable and to facilitate search for parity. In this study, we study the effect of online sh...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39395378161691952443 |