| Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 99 === Since 1990, Taiwan's financial liberalization, the domestic financial institutions significantly increased the number of enterprises, it has also led to significant reduction in bank profits. Facing many competitors, how to break through the traditional banks to enhance the self-will is a common problem for all of the banking sector. This study is main to find what is the key factor service quality‘s of banking. We collected 200 questionnaires and used IPA (Importance-Performance Analysis, IPA). The result of key factor is “communication”, “service Facility”, “employee behavior”, “convenience”.
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