A Strategic Analysis of Hakka-Ecotourism in Longtan

• Main Authors: Chih-wei Chen, 陳治瑋
• Other Authors: Chin-Hung Chou
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/53924495537544559545

碩士 === 國立中央大學 === 客家政治經濟研究所 === 99 === The year of international ecotourism started in 2002 and as a result, the tourism industry which emphasizes on using ecological restoration and recreation to reduce environmental loading has developed. By allowing only a small number of tourists and integrating natural landscapes and cultures to guided tours with the help of local residents, tourists can develop their senses of belonging to the place and deeply experience it. This study covers the entire Longtan Township where the majority of residents are Hakka and Hakka culture is deeply rooted in this area. The study also analyzes resources for ecotourism within Longtan and identifies places where ecotours could take place and methods that could be used for ecotours. Strategic analysis is used to examine the interaction in the development of sustainable Hakka ecotours between ecotours and Hakka culture. In the end, the study evaluates the development strategy for sustainable Hakka ecotours based on five factors, namely, environment, culture, politics, economics and society. The conclusion and suggestions of this study can be used as references for developing sustainable ecotours development strategy in the future.