CSR of hospital in Hakka area--the community health creation plan implemented by Ten-Chen hospital

• Main Authors: Chien-hui Hsu, 徐千惠
• Other Authors: Shih-hui Li
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/94829875245838100312

碩士 === 國立中央大學 === 客家政治經濟研究所 === 99 === Abstract Strategic enterprise social responsibility is the extension of enterprise social responsibility. The selection of appropriate social topics is an unique behavior that separates from the competitors, additionally, it meets social demands by lowering cost and satisfying consumers’ needs. Taiwan is experiencing the aging of the society, aging and various chronic diseases have formed the factors that jeopardize people’s health. Hence, creating a society that integrates the concepts of enhancing health and medical service is a topic to be emphasized. Since enterprise social responsibility has the tendency to emerge steadily, this study was focusing to explore local cares driven by enterprise social responsibility. The community health creation plan implemented by T hospital was used as an example to demonstrate how enterprises promoting local cares through its social responsibility. The forming, coordination and implementation of the community health creation plan were studied first, the actual performance of the community health creation was then reviewed. In the planning of the community future outlook, enterprise can support the empowerment community through resources to build a highly autonomous community health creation plan. This study also discussed the core concepts of the enterprise leaders that leads the operation of the enterprise, and understood the influences from the medical institutes located in Hakka regions to Hakka factors.