| Summary: | 碩士 === 國立中央大學 === 客家社會文化研究所 === 99 === Special Hakka Industry and Local Development:
An Example of Tongluo Hong Kiok
Abstract
The government has been promoting the policy of one specialty in one town/township since 1989. Local governments worked hard in enhancing local characteristics. With the locality, uniqueness, and culture, the policy creates sightseeing values and helps traditional industries upgrade and transform. Production activities become more efficient and product quality is enhanced.
The history of Chrysanthemum morifolium industry can be traced back to 1950’s in Tongluo. It is planted now and became local industry in Tongluo Township. The purposes of the paper include: 1) to understand Chrysanthemum morifolium industry and local development meaning, 2) to explore local history, characteristics and industry industry in Tongluo Township as well as influence of one specialty in one town/township on local development and 3) to understand identification of local citizens with Tongluo and explore relation between promotion of Chrysanthemum morifolium industry and identification of local citizens.
The findings show that results of Chrysanthemum morifolium industry promoting local development are few. Surrounding construction such as Tonghua Park, Jiuhu Bicycle Lane, Jiuhu Sightseeing Platform, Hutoukan Lane, Tongluo Science Park, and Hakka Culture Park helped future development of Chrysanthemum morifolium. Chrysanthemum morifolium has become focus of the place under the policy and most of local citizens agree with the idea of having Chrysanthemum morifolium as the symbol of the area. For Chrysanthemum morifolium growers, marketing still needs to be improved or Hong Kiok will fade in competition of Chrysanthemum morifolium from China. Chrysanthemum morifolium is closely connected with Hakka in earth and soil, as Chrysanthemum morifolium is a Hakka village in Tongluo, hence it is called Hakka industry.
Keywords: specialty in one town/township, Tongluo Hong Kiok, identification with locality
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