Marketing Strategy on the Cultural Industries Development in Meinong

• Main Authors: Jau-fa Tseng, 曾炤發
• Other Authors: Ming-siou Jiang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/75835018934000231038

碩士 === 國立中央大學 === 客家研究碩士在職專班 === 99 === The study aims to discourse, analyze and discuss the cultural industries of Meinong as well as its relevant theories, and offers some suggestions accordingly. Moreover, by reviewing broadly the process from the modernization of cultural industries to globalization, it explores the problems in the process of the cultural industries development of Meinong, and resolving strategies to the problems as well; Simultaneously, investigating all displays of cultural industries developments and the critical problems which urgently need to be resolved though. Additionally, the study also analyzes the separate inner connection between the cultural industries of Meinong and marketing strategy, and non-profit organization. To sum up , the study reviews the current development situation of Hakka local cultural industries and Taiwanese cultural industries,and bridges the gap between academic theories and practical investigation.