手機機殼廠商競爭策略之個案分析—以W公司為例

• Main Authors: Yen-hai Fu, 傅彥海
• Other Authors: 王存國
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/03761508573329251620

碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 99 === The mobile phone industry is an industry that is technology intensive, knowledge intensive and high value-added. The supply chain of mobile phone spare parts relies on the the successful experience of PC industry in Taiwan, having formed –“the vertical mobile phone assembly”- supply chain. Therefore, the major mobile phone brands all reply on the manufacturing and research and development capabilities of Taiwanese firms, making Taiwan their major OEM partner. At present, with such supply chains of mobile phone spare parts, Taiwanese manufacturers have the ability to produce high quality spare parts, including battery charger, communication board, battery seal, mobile phone cabinet, LCD, LED, telephone receiver, pressed key, antenna and so on. Among them, the mobile phone cabinet industry can be easily neglected, but cabinet is in fact the essential part of handset. As the smart phone is gaining greater market shares, the function of the mobile phone cabinet also is demanded to be and has become versatile. This research conducts a case study. By studying a major cabinet manufacturer for the smart phone in the domestic market, the study analyzes the technological and competitive environments and the capabilities of the company so as to construct it’s a strategic plan for the company for future development. The findings of the research show that the case company should strengthen the integration of both the upstream and the downstream of the supply chain to deal with the future, more fierce competition. The cabinet manufacturer should focus not only on reducing the production cost but also on efficient delivery. Horizontal integration is also needed in order to fulfill the varied demands effectively.