| Summary: | 碩士 === 國立中央大學 === 資訊管理研究所 === 99 === Most information systems aim to provide users with useful information for better decision making. However, in recent years, the motivations of users to use Internet are changing as the rising and developing of the SNS. SNS users do not merely focus on task or functional requirements, instead they gradually pay more attention fulfill to emotional needs. Therefore, this research model was based on Uses-and-Gratifications theoretical foundations and aims to find out what factors may influence users in use of Facebook and Google service. This study employed the following constructs: purposive value, hedonic value, social support, social identity, maintaining interpersonal relationships, personality traits and intimacy as the causal factors of Facebook and Google usage. An electronic survey technique was used to collect data from Internet. Results, the study findings that hedonic value, intimacy and social identity construct have significant influence on Facebook usage and purposive value has significant influence on actual use behavior on Google usage. The construct of intimacy is the most significant factor for both Google and Facebook usage. Base on the findings, that can provided to the website vendors to help enhance and differentiate their website functions in the future. Both the functional aspects and the emotional factors need to be taken into consideration.
|
|---|
