| Summary: | 碩士 === 國立中央大學 === 產業經濟研究所 === 99 === As the family income increased and the hot weather of Taiwan, refrigerators were the most common household appliance in Taiwan had been for almost a half prior. However ,the long-term use characteristic consumed lot of energy. During the summer 2010, government enforced the regulations of two appliances(air conditioner and refrigerator)are required to have Energy Efficiency Rating Label affixed could be sold in Taiwan market, in order to address sustainable consumption and the role of consumers in environmental conservation. For those reasons, my study chose refrigerators as the products being examined.
This study used questionnaire survey to know the willingness to pay (WTP) of Energy Efficiency Rating Label for Refrigerator. And calculate the Potential benefits from improved energy efficiency of refrigerators, estimates the minimum Life-Cycle Cost option and payback year for each product class. This study used data from the Energy Efficiency Rating Label Web site listed in the catalog of all rating refrigerators and famous Auction Websites listed in the price. The results showed that consumer’s WTP of more efficiency rating-four products compared to our study date didn’t enough. Therefore, government have to enforce subsidizing energy efficiency policies to encourage consumers willing to buy more efficiency refrigerators and teach people the important of the efficiency products and the energy-saving.
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