The Business Valuation & Value-creating Strategies of Notebook Connector Industry - An Empirical Study of ACES

• Main Authors: Yu-ting Wang, 王郁婷
• Other Authors: 鄭漢鐔
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/11922382566702810403

碩士 === 國立中央大學 === 財務金融研究所 === 99 === NB industry is very important nowadays, and connector is indispensable to NB. As technology improving, NB industry as well as NB connector industry changed a lot. This study investigates the challenges that NB connector companies have been facing, and analyses ACES Corporation’s business model for the purpose of providing the firm some strategic suggestions on business model changes in order to be sustainable in the changing environment. This study uses Porter five forces analysis to find out target firm’s opportunities and threats, and uses the nine factor business model, proposed by Osterwalder et al. (2010), to find out target firm’s advantages and disadvantages. Then it uses the SWOT analysis to derive the value creating strategies. Finally, this study uses the DCF model to assess the potential value that the target firm might create based on those strategies.. The results of this study show that the ACES Corporation’s opportunities are the increasing need of high end connectors and the orders come from Japan, and its threats are the fierce completion and the increasing numbers local competitors in China. ACES Corporation’s advantages are its products’ quality and its key partners, however, its disadvantage are it less stable management team and lack of international marketing capability. By implementing the suggested strategies of building oversea stronghold, improving production process and technology, and expanding its product lines, ACES Corporation’s could substantially increase in its firm value.