The Research of Ethical Problems in Sport Industry

• Main Authors: Shih-Ching Liu, 劉世慶
• Other Authors: Po-Keung Ip
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/48901951351121490784

博士 === 國立中央大學 === 哲學研究所 === 99 === Now, Sport Industry is one of the biggest business opportunities and the fastest growing industries. However, in business opportunities, sport industry is full of unethical behavior. According to this context, this study will discuss from the beginning the most fundamental concepts of sport, and focus on two representative objects of sport industry (Olympics Game and Global Professional Baseball), account the characteristics of sport industry itself and participants in sport industry, research the ethical problem of sport industry.These major ethical problems contain: 1. the problem of overemphasis on winning. 2. The problem of relative symbiosis industries. 3. the problem of corruption of sport industry organization. 4. The problem of vicious competition and labor issue. This study thinks the method to solve the problems is not to cut commercial action from sport but let business ethics lead the sport industry, such as strengthening social responsibility, treating stakeholder ethically, practicing ethical leadership, constructing the code of ethics. That will not only let sport industry produce its value and contribution but also be in the sustainable development.