社會氛圍、社會創作活力與專業社群對爆紅現象之影響-以ABM為基礎之模擬分析

• Main Authors: Wei-ping Lee, 李偉萍
• Other Authors: William Tsai
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/96678624485235977584

碩士 === 國立中央大學 === 企業管理研究所 === 99 === The main purpose of this research is to use the Bose-Einstein Condensation to observe the Meme phenomenon in social system. In this research will have three basic model named BB model, BBTA (no learning) model and BBTA (with learning) model. Through manipulation different parameters to stimulate and forecast what will happen in the real social system under different system hypothesis. The stimulation results show that social atmosphere is the main factor and dominate the timing for emergent of the Meme phenomenon, and social creativity has less effect by comparison. Numbers of team member joining will also takes effect in help the Meme phenomenon materializes, especially when the expert community joins the social system in the early time with large numbers of the team member and with large-scale learning. But in the same case, it will also bring the negative effect like let the members of the community compete for popularity drastically. In the case of dense social atmosphere and high social creativity has the highest opportunity for expert community to get the leading position. Besides, if the community with the small-scale learning will increase probability of the expert community gets the leading position. This research is trying to rely on stimulation results offer different suggestions for products in different social atmosphere and social creativity, and hope that can provides the practitioners chance to predict and consult.