The Influence about the Proportion of Negative Information on Product Evaluation and Purchase Intention
碩士 === 國立中央大學 === 企業管理研究所 === 99 === Message framing means that messages are delivered to consumers by positive or negative form. The message framing of this research is that any product or brand has positive and negative characteristics simultaneously. This research discusses how proportion of nega...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13380629281989415516 |