影響消費者自行攜帶旅館備品之因素

• Main Authors: CHUN-JUNG HUANG, 黃俊榮
• Other Authors: 林建煌
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/86107312061511147078

碩士 === 國立中央大學 === 企業管理研究所 === 99 === This research discusses how the hotel price (the higher price/the lower price), the way to charge customers for hotel''s supplies (charge in advance/ doesn’t charge in advance), the feedback (money/bonus/environmental charity), the kinds of social norms (country/citizen/sex/guest of particular room) and the framing effect (positive/negative) influence the consumers’ wills to bring their own supplies. This research also discusses the interaction between high personal relevance, environmental protection consciousness, and the consumers’ wills to take along with their own toiletries affected by the framing effect. The result shows that: 1.Compared with the hotel of higher price, the hotel with lower price tends to enhance the consumers’ wills to bring their own supplies. 2.The hotel which charge customers for hotel''s supplies in advance will make consumers have higher wills to bring their own supplies than the hotel which doesn’t charge customers for hotel''s supplies in advance. 3.The feedback with environmental charity make consumers have higher wills to take along with their own toiletries than The feedback with bonus or money; Also the feedback with bonus make consumers have higher wills to bring their own supplies than The feedback with money. 4.When the hotel charge customers for hotel''s supplies in advance, the feedback with environmental charity make consumers have higher wills to bring their own supplies than the feedback with bonus or money. But when the hotel doesn’t charge customers for the hotel''s supplies in advance, the situation above won’t happen. 5.The social norm with sex will make consumers have higher wills to bring their own supplies than the social norm with country or guest of particular room. 6.The positive framing will make consumers have higher wills to bring their own supplies than the negative framing. 7.The high personal relevance and the environmental protection consciousness have the interaction with the consumers’ wills to bring their own supplies affected by the framing effect.