| Summary: | 碩士 === 國立中央大學 === 人力資源管理研究所碩士在職專班 === 99 === It was a widely accepted concept that how important role Corporate Social Responsibility (CSR) takes to corporate’s sustainability. In line with this perspective, this research specifically focused on employee’s attitude towards CSR. Employee, as a key stakeholder, plays not only as the policy follower, also the taker, and even a rater. Therefore from employee’s point-of-view, we are able to understand the gap of how both parties define and value CSR.Employee’s participation or not mean something.
Started from corporate philanthropy activities, which are free of choice to participate as an employee, we designed 4 different scenarios for respondents to select. Learned from results that respondents showed no preference in activity types but short-term activity is much preferred. Meanwhile, perceptions to CSR and organization identification, both variables are positive related to participation.
Employee’s participation will be driven by how much they understand and accept corporate’s CSR concept. Employers need to pay more efforts to create a culture to support its CSR philosophy and raise employee’s CSR perception and ognizational identification. This activity will direct to a positive cycle among corporate, employee, and community.
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