| Summary: | 碩士 === 國立交通大學 === 高階主管管理碩士學程 === 99 === During the EMBA study, I was so attracted by the case study of Harvard Business School. I did feel the importance of case study when studied at UCB (University of California, Berkeley). I take a Taiwan Brand PC company, acer, as a case to study. Analyze the challenge that acer faced in every stage of corporation, and provide questions based on acer’s vision – Tobe the global No. 1 in brand PC market share,hope readers could think the strategies to resolve. Manufacture is the strength of Taiwan’s corporate, but with low profit, owning brand should be considered to be a way out. Expect the paper will be helpful to Taiwan case study program.
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