A Study on Business Competitive Advantages Using Resource-Based Theory-Case Study of a Human Resource Agency

碩士 === 國立交通大學 === 高階主管管理碩士學程 === 99 === Like human, a company experiences many different growth stages from establishment to prosperity. The resources accumulated and cultivated during growth process are important for the future development and competitiveness for the business, serving as the essent...

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Bibliographic Details
Main Authors: Chang, Kathy, 張初瓊
Other Authors: Yang, Chyan
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/80291931059016939310
Description
Summary:碩士 === 國立交通大學 === 高階主管管理碩士學程 === 99 === Like human, a company experiences many different growth stages from establishment to prosperity. The resources accumulated and cultivated during growth process are important for the future development and competitiveness for the business, serving as the essential basis for business strategy management. Case study was adopted in this study and resource-based theory was used to analyze the resource accumulated during different life stages since the infancy of a domestic human resource agency. The five test critiria proposed by Collis & Montgomery, inimitability, durability, appropriability, substitutability and competitive superiority, were applied to evaluate the value of resource accumulated in each life stage for the case company. In-depth interviews were conducted to gain understanding about the milestones of the case company since its establishment, including its focus on electronic industry, the entrance into dormitory management field, and the opportunity of expansion from foreign labor import to human dispatch etc. The study further analyzed the important resources accumulated since the establishment of the case company, including management of large dormitory, a central kitchen, advantages as the first service provider in electronic industry, service charge by installment, pioneer in the e-service and tax refund system for foreign labors, webcam-interviews, integration of foreign labor and dispatch sectors, brand and reputation, the number of professional certificates, customer royalty, service locations around the country, benchmarking, thoughtfulness, dedication to services and expertises. As a whole, most of the resources of case company are highly valuable, especially the large dormitory, expertises and customer royalty which are of inimitability and competitive superiority. Among its resources, the value of “service charge by installment” has been compromised due to the authority regulation enforcing divided service charge payment for all agencies. On the basis of above analysis, a strategic recommendation was suggested by this research accordingly.