Co-Design Method for Service Innovation

• Main Authors: Sun, Ching-Wen, 孫菁妏
• Other Authors: Deng, Yi-Shin
• Format: Others
• Language: en_US
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/24162159021820426950

碩士 === 國立交通大學 === 應用藝術研究所 === 99 === Technological developments have a profound influence on people’s lives, and introduce the prospect of diverse new service developed to provide users with a higher quality of life. Unfortunately, a number of technologies remain new to most users, and services that adopt these high-end technologies often confused users or make them uneasy. These services are meant to help people to accomplish their goals, but it doesn't necessarily turn out the way they expected. To create services that fulfill the needs of users, designers must listen to those needs, and take those needs into consideration. This study aims to develop a co-design method, enabling designers to uncover the inner demands of users. n addition, we unravel the difficulties faced by designers and users in the co-design process, and explore methods for developing processes. In addition, we establish U-Service, a method for implementing co-design based on the theory and methods of participatory design. The three main stages of this study are developed through the process of experimentation. First, the exploration stage focuses on the difficulties involved in co-design. Next, we propose an initial method to overcome these difficulties, and test it for further modification in the second stage. Finally, we propose our U-Service in the finalization stage. U-Service is a method for guiding the implementation of co-design for the development of ideas inspired by user insight. The entire process comprises three stages. Through this three-stage (preparation, workshop, and organization) procedure, a better understanding is developed, and trust between the designer and user is established. As a result, a better design outcome can be achieved. This study is dedicated to developing a co-design method for service designers today and the proposed U-Service method is explained in detail. In addition, an illustrative case study is also provided.