The Comparison of Click-through Rates of Banners among Different Websites and the Influence of Product Type
碩士 === 國立交通大學 === 經營管理研究所 === 99 === According to Internet Advertising and Media Association (IAMA), Taiwan’ overall Internet advertising market has reached the scale about 8.55 billion. Online advertising is getting more and more important. To understand the factors which affect the online adve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65701587388795693541 |